Speakers

Brent Peterson is a Solution Specialist for more than 12 years on the Adobe Commerce Platform. He has since branched out into analyzing and recommending other platforms based on the client’s needs.

He hosts a podcast called Talk Commerce which takes an unbiased approach to all platforms with the goal of educating merchants, agencies, and developers on what platform is best for their specific needs.

In his free time, Brent likes to run marathons worldwide and easily gets distracted by running topics.

With almost 10 years of Magento/Adobe Commerce experience and working with multiple leading SI’s in Australia, the United States and Canada, Chris has a wealth of knowledge to share. As leader of the Adobe Practice at Valtech he is responsible for the R&D and Architecture teams, training and enablement programs and establishment of development best practices.

Having worked directly with Magento/Adobe on Certification and Training programs and as an analyst, consultant, and developer for multiple products, primarily PWA Studio, he an expert on Adobe’s roadmap and platform evolution.

Fahd Siddiqui currently serves as the Director of Engineering at Adobe where he leads teams responsible for delivering Intelligent Commerce solutions, such as Live Search and Product Recommendations, personalization at scale and the Adobe Commerce SaaS platform. Previously, Fahd led the SaaS architecture and Data Solutions teams. Passionate about highly scalable and distributed systems, he has been fundamentally involved in creating EmoDB, an open source data store on top of Cassandra. He holds a master’s degree in Computer Engineering from the University of Texas at Austin, and an MBA from Louisiana State University.

Chief Adobe Commerce Architect, 11 years with the company.

Passionate about eCommerce and modern software architecture.

I am a Magento Developer from Ukraine with about 6 years of experience, currently a Development Tech Lead at vConnect agency. Member of the Magento Community Maintainers team since 2019. Previously was taking active participation contributing to Magento Open Source. I was involved in requirements analysis, design, and development of In-Store Pickup functionality in the scope of the Magento Inventory (also known as MSI) project. Also, I gave a paired speech about that contribution story at MageConf 2019 and other events and won Magento Community Spirit Award 2020.

Mike Muhlfelder, Jitterbit’s Vice President of Sales, North America, leads the team that sells Jitterbit’s integration-platform-as-a-service (eiPaaS) to both new and existing customers. Mike has over 30 years of business-to-business selling and sales leadership experience across all verticals and company sizes, bringing expertise in CRM, collaboration and Digital Transformation. In addition to Jitterbit, he has built and managed sales teams at LogMeIn, Cast Iron Systems (acquired by IBM), ADP Siebel, PeopleSoft, Oracle and MapAnything (acquired by salesforce).

Nathan has been with Adobe for almost 5 years and is currently the Engineering Manager over Adobe Commerce Application Security. He and his teams safeguard the confidentiality, integrity, and availability of Magento by providing proactive security expertise, creating and maintaining a resilient and secure infrastructure, and fostering a culture of security awareness and compliance throughout the organization and community.

Nathan lives outside of Austin, Texas on his 7 acre mini-farm with his wife of 11 years and 5 kids. In personal time he enjoys VR, cooking, movies, hiking, 3d printing,and many family activities.

Sofia Aranha is a Solutions Consultant at Adobe with a passion for helping companies transform their digital business through a greater focus on consumer experience. She is a creative thinker focused on how innovative technologies and business strategies can help shape the future of digital commerce.

Sofia’s expertise ranges from developing go-to-market strategy to product management to consultative selling uniquely positioning her to truly empathize with and solve for the major pain points of the companies she serves.

Sofia resides in Austin, TX. Outside of work, Sofia is a dance teacher, budding social impact entrepreneur, and dog mom to the best boy, Mochi.

Stephen Cohen is a digital marketing enthusiast and the principal eCommerce Consultant for dotdigital, the premier marketing automation platform.
His successful philosophy enables brands to grow through a blend of knowledge and simplicity. Stephen consults with brands to drive traffic, revenue, and ultimately improved profitability.
Stephen has been working in the Magento ecosystem since 2012 and is the founder of Scotland’s Magento Meetup.
Now living in New York, he can be found walking daily in Central Park with his dog, Zidane.

Talesh started working with Magento in the confusing early days of Magento Beta. Over the last 10 years he has transitioned into a role of Consulting Magento Architect working with companies to direct (and occasionally rescue) their Magento projects.

All throughout his 20 years working with web application development Talesh has also held a keen interest in the security issues. Given the recent renewed interest in web application security Talesh has started evangelizing defensive development practices and helping teams build defensive Magento sites. Some of that manifests in the security podcast at magedef.com

Vijay is a Co-Founder and Solution Architect at Evrig. Vijay is one of the worldwide Adobe Commerce Technical and Business Instructor for Adobe Digital Learning Services and regularly travels to and speaks at Magento events. Vijay actively involved in the Magento Community through organizing Meet Magento India, Distributed Contribution Day, Local city level meetups, and Magento Association Events committee member. Vijay’s career as a Magento Developer started with Magento Commerce in 2009. During the initial years, he gained experience in different skills like Magento customization, extension development/integration, API integration, and Magento performance. He extensively focuses on code quality. When not working, Vijay enjoys spending time with his family, watching the cricket match, and running.

Willem is the founder of Hyvä Themes, the fastest Magento frontend currently on the market. He has been working with Magento since 2011. After he started specializing in performance optimization on Magento, he accidentially built Hyvä out of frustration with the Luma theme and the PWA solutions currently on the market. Hyvä focusses heavily on performance, reducing complexity and thereby also reducing the build time and developer frustration. Willem is also currently serving on the Magento Association Board of Directors.