Director of Engineering
Fahd Siddiqui currently serves as the Director of Engineering at Adobe where he leads teams responsible for delivering Intelligent Commerce solutions, such as Live Search and Product Recommendations, personalization at scale and the Adobe Commerce SaaS platform. Previously, Fahd led the SaaS architecture and Data Solutions teams. Passionate about highly scalable and distributed systems, he has been fundamentally involved in creating EmoDB, an open source data store on top of Cassandra. He holds a master’s degree in Computer Engineering from the University of Texas at Austin, and an MBA from Louisiana State University.
All about the talk
Intelligent Commerce Experiences - Adobe Commerce’s Journey towards personalization at scale