Speaker

Fahd Siddiqui

Director of Engineering

Adobe

Technical

Fahd Siddiqui currently serves as the Director of Engineering at Adobe where he leads teams responsible for delivering Intelligent Commerce solutions, such as Live Search and Product Recommendations, personalization at scale and the Adobe Commerce SaaS platform. Previously, Fahd led the SaaS architecture and Data Solutions teams. Passionate about highly scalable and distributed systems, he has been fundamentally involved in creating EmoDB, an open source data store on top of Cassandra. He holds a master’s degree in Computer Engineering from the University of Texas at Austin, and an MBA from Louisiana State University.

All about the talk

Intelligent Commerce Experiences - Adobe Commerce’s Journey towards personalization at scale

Adobe Commerce has, quietly and steadily, made great strides towards search and personalization space in commerce. To put it in context, Forrester went from a score of 1 out of 5 in site search for Adobe Commerce in 2018 to 5 out of 5 in the search and merchandizing category in 2022 – in less than a span of 4 years.
This talk focuses on how we deliver these intelligent commerce solutions as multi-tenant SaaS services while retaining extensibility via API Mesh. Further, we will explore how the data and AI driven shopping experience will address the scale and performance demands of B2B and enterprise customers of Adobe Commerce.

Fahd Siddiqui

Adobe