Speaker

Megan C. Baumer

Business Development Director

GS1 US

Business

Megan Baumer is a business development director at GS1 US with a focus on the e-commerce community. She works directly with agencies, platforms, marketplaces, and solution providers who share the common goal of helping brands grow and maximize their investments in e-commerce. Her mission is to raise awareness for the critical role that global data standards play in the retail supply chain and to partner with key organizations to make GS1 Standards accessible and understandable to business of all sizes. Her previous experience includes private-label product manufacturing and sales, along with extensive experience in the non-profit world.

All about the talk

Beyond Barcodes: Creating and Delivering Product Information Accuracy

Building successful online stores starts with accurate product data. In this session, learn how brands are building a foundation of reliable product data using GS1 Standards, which lead to healthy product listings and the ability to reach a wide audience online. This goes beyond barcodes—the numbering system behind this ubiquitous symbol has helped put small brands on equal playing field with multinationals, support speed-to-market, and accurately match inventories with customer demand.

Megan C. Baumer

GS1 US