Sofia Aranha is a Solutions Consultant at Adobe with a passion for helping companies transform their digital business through a greater focus on consumer experience. She is a creative thinker focused on how innovative technologies and business strategies can help shape the future of digital commerce.
Sofia’s expertise ranges from developing go-to-market strategy to product management to consultative selling uniquely positioning her to truly empathize with and solve for the major pain points of the companies she serves.
Sofia resides in Austin, TX. Outside of work, Sofia is a dance teacher, budding social impact entrepreneur, and dog mom to the best boy, Mochi.
All about the talk
Try Before you Buy: How Augmented Reality can Enhance the Consumer Experience
This session will start by providing an overview of a recent study done by Adobe Commerce on consumer sentiment. From there, Sofia will highlight the importance of using innovative technology, specifically Augmented Reality (AR), as a means of enhancing your e-commerce business. Finally, a demo will be provided of a top-tier e-commerce experience leveraging AR.