BJ McCahill is the Vice President at KASHIYAMA, where he helped launch the brand in the US by opening its retail locations, developing an innovative e-commerce platform, and strategizing marketing rollout. He also leveraged learnings and efficiencies to scale KASHIYAMA’s e-commerce business into the Chinese market while improving Japanese e-commerce site functionality. Additionally, BJ recently oversaw KASHIYAMA’s new custom jewelry line from product inception to market.
BJ has worked in the made-to-measure niche of fashion for over nine years, and emphasizes the importance of fit and fabrication in clothing production.
All about the talk
Scaling New Markets with Customized Commerce
In this session we will explore how Japanese fashion brand, KASHIYAMA, launched its e-commerce presence in the US market leveraging existing Japanese infrastructure. Using Magento, they created a custom experience for the American consumer and then scaled into the Chinese market. We will take a look at some of the complexities encountered with a fully customizable product catalog and the customer satisfaction achieved with a fully personalized product.