Agenda

Product Management Through An External Integration Application open_in_new play_circle

Myles Wright open_in_new
Integration Developer, Lippert Components

[X] Myles is an integration developer at Lippert Components and is passionate about creating streamlined approaches to full stack applications. He has about 50 chickens that he uses to rubber duck his code.

[X] This talk will walk through all of the essentials of building an ultra-streamlined integration with an admin UI for Magento 2, covering everything from shared catalogs to media gallery video integration.

Survivorship Bias in eCommerce: Unseen Challenges and Opportunities open_in_new play_circle

Paulius Nagys open_in_new
Founder, LupaSearch

[X] With over 15 years of experience in the digital industry, Paulius has worked with more than 100 clients across Europe, North America, the Middle East, and South Africa, enabling high-complexity Magento solutions. Since 2009, He has been deeply involved with Magento, gaining extensive expertise in the platform. Currently, He is a co-founder and business development lead at LupaSearch, an innovative search and product discovery platform designed with the Magento ecosystem in mind. At LupaSearch, he spearheaded the creation of a new eCommerce product search tool that enhances the shopping experience and boosts conversion rates. He is also a co-founder of Adeo Web, an eCommerce development firm. Leveraging my business, technical, and strategic expertise, he develops disruptive digital propositions and overcome complex challenges. He is passionate about all things digital and am committed to delivering value to customers, partners, and stakeholders. In his spare time, he enjoys participating in triathlons and relaxing in the sauna.

In the world of eCommerce, we often focus on success stories—those high-converting products, popular search terms, and top-performing strategies. However, this approach can lead to a critical oversight known as survivorship bias. Much like the analysis of World War II aircraft that only considered the planes that returned, eCommerce businesses can miss valuable insights by ignoring the "lost planes"—the search queries and strategies that didn’t succeed.

In this session, we will delve into the concept of survivorship bias and its implications for eCommerce. Drawing parallels with historical examples, we will explore how focusing solely on successful data can lead to misleading conclusions and missed opportunities.

Join us to learn how to navigate the pitfalls of survivorship bias, leverage the full spectrum of data, and drive sustainable growth in your eCommerce business. [X]

5 keys to keeping your merchants away from SaaS-y Ecommerce open_in_new play_circle

Aaron Tevlowitz open_in_new
Partner Team Manager, Liquid Web

[X] With over 10 years of experience in partnership development, sales, and management in both the non-profit and for profit sector, Aaron is a passionate and driven leader who helps organizations grow revenue and reach through strategic and impactful partnerships. He currently manages the partner team for the East region at Liquid Web and Nexcess, a leading provider of web hosting and cloud solutions for businesses of all sizes.

In this presentation, we'll explore the advantages of using an open-source platform like Magento compared to a Software as a Service (SaaS) solution like Shopify for your eCommerce needs. We'll delve into the flexibility, control, cost implications, and customization opportunities that make Magento a powerful choice for businesses looking to build a robust online store. [X]

Dev Docs: The Write Way to Streamline Project open_in_new play_circle

Ksenia Zvereva open_in_new
Developer Community Lead, Mollie

[X] Ksenia is the Developer Community Lead at Mollie, fostering engagement between the product engineering teams and the developer community. She's dedicated to building strong networks of people who share a passion for technology. Ksenia has 10 years of experience in the tech industry, with topics such as data protection, cloud infrastructure, ecommerce, developer relations, and community initiatives.

Join Ksenia as she takes you through a practical use case where her team revamped developer documentation. Through handy tips and tricks, she'll share insights on how documenting projects, both internally and for external products, can be a game-changer in achieving success.

Attendees will learn:
How effective documentation can streamline your projects and improve outcomes.
The challenges of creating developer documentation and how to overcome them.
The impact of documentation on projects (both external products and internal).
Strategies for internal documentation: how to make the documenting process appealing. [X]

A Decade and a Half of Digital Success: The Impact of Magento on AmericanVan.com open_in_new play_circle

Manny Farooqi open_in_new
Sr. Director Ecommerce & Digital Strategy, Safe Fleet

[X] Manny Farooqi is Senior Director of eCommerce and Digital Strategy at Safe Fleet.

Coming Soon [X]

Microservice Magic - Generate 10,000 Images Per Second open_in_new play_circle

Jakub Winkler open_in_new
Prime Sorcerer of Strategy & Success, qoliber

[X] Meet Jakub Winkler, the driving force behind qoliber eCommerce and a true master of Magento. Recognized as the CEO who elevated qoliber to a TOP E-commerce Developer 2024 by Clutch, Jakub is a globally acknowledged expert in turning e-commerce challenges into success stories. With over a decade of experience, he has collaborated with leading brands across various industries, including fashion, furniture, luxury goods, electronics, and more, consistently delivering cutting-edge, responsive designs and flawless Magento implementations. Jakub is also the author of Mastering Adobe Commerce Frontend, an essential resource for developers aiming to build optimized, user-centric e-commerce sites.

Join me for a deep dive into optimizing image generation in Magento. This technical presentation will show you how to drastically speed up this slow process by using microservices. I’ll discuss server-level optimizations and demonstrate how microservices can generate 1,000 images per second. This session is perfect for developers looking to enhance their Magento store's efficiency and performance. Don’t miss out on these cutting-edge techniques to revolutionize your image processing workflow. [X]

Real-Time Data Sync: Unlocking Instant Updates with Redis Streams and Debezium open_in_new play_circle

Kirill Morozov open_in_new
Staff Software Engineer, JAM+

[X] Kirill has many years working with Magento/Adobe Commerce, including three years at Magento/eBay. He loves tinkering with new technology as the opportunity arises, putting most complex problems to rest.

Real-time data updates were always a challenge, but with Redis Streams and Debezium, it's now a reality. Say goodbye to painful indexing, slow grid table updates, and outdated external system integrations. By leveraging Change Data Capture (CDC) technology, our new open-source tool simplifies and accelerates real-time data synchronization. Systems with hundreds of thousands of products will gain immediate benefits, achieving real-time indexing and unlocking instant updates across their entire Commerce system. Join us to learn how to future-proof your data integration and take your e-commerce platform to the next level. [X]

Magento Sucks... Except When You Do It Like This open_in_new play_circle

Maier Bianchi open_in_new
Founder/CTO, Bemeir

Tim Perry open_in_new
VP Engineering, Blue Ally

[X] Maier Bianchi is the founder of Bemeir, a leading Magento development agency and Adobe Commerce Solution Partner. With over two decades of experience in retail technologies and eCommerce, Maier has worked with notable brands such as Hilton, Geico, Pepsi, and Adobe Commerce clients like K&N Engineering, ViewSonic, and Danaher Group. Since 2010, Maier has specialized in the Magento platform and is an Adobe Commerce Business Practitioner – Expert. He has also served as CTO for a mid-sized Magento merchant and founded the Brooklyn, NY Magento meetup. Maier is a passionate and active contributor to the Magento community, speaking at events and contributing to the ecosystem via integrations and modules by the Bemeir team. In 2023, Maier founded Hearts of Commerce to raise awareness about heart disease and congenital heart defects within the eCommerce community.

Tim, the vice president of software engineering at BlueAlly boasts an impressive 30-year background in IT administration and software development, specializing in business and IT automation. Armed with an MBA in business administration, Tim actively leads transformative projects that set the stage for significant advancements in BlueAlly’s operational efficiency and customer engagement. A key endeavor is the launch of BlueAlly IQ, an innovative online shopping experience geared towards reshaping customer interactions. Under his guidance, the project is shifting user experiences through strategic tool selection, development, oversight and the integration of B2B features. Tim’s leadership philosophy is that of servant leadership as he believes in leading by example and fostering a collaborative, respectful and empowering work environment. His vision for the software engineering team is to be a trailblazer in developing cutting-edge software solutions, optimizing business operations and driving revenue growth for BlueAlly.

[X] Magento can be a daunting platform when tackled alone, but when leveraged with the right community and tools, it transforms into a powerful and flexible solution. This talk explores the journey of building a massive marketplace, integrating components such as SSO, Advanced Search, Hyvä Frontend, and replacing legacy technology with the full capabilities of Magento.

Join us as we share insights on harnessing the collective power of the Magento community, consultants, agencies, extension providers, SaaS solution providers, and more. Discover how collaboration can turn Magento from a daunting and challenging platform into an extraordinary solution that inspires and transforms entire organizations.

Gold Rush: Nuggets for Mining Adobe Commerce for Omnichannel Marketing Wins open_in_new play_circle

Aubrey Almond open_in_new
Solutions Consultant, Dotdigital

[X] Aubrey has spent 15 years working in the eCommerce, Marketing Automation, and FinTech industries, with stops along the way at Adobe, Oracle, Netsuite, and several startups. As a Solutions Consultant at Dotdigital, he is responsible for ensuring the fit between product and technical for his customers.

Striking gold with your omnichannel strategy is easier than ever! Join us as we uncover hidden nuggets in Adobe Commerce to elevate your marketing automation:

1. Customer Group Mastery - Harness segmentation within Dotdigital for targeted success.
2. Abandoned Cart Recovery - Win back customers with personalized cart recovery strategies.
3. Unlocking SMS Power - Boost engagement with Adobe's SMS capture and transactional messaging.
4. Price & Restock Alerts - Keep shoppers engaged with targeted price drop and restock reminders.
5. Transactional Messaging Magic - Enhance customer experience throughout their journey.

Don't miss this treasure trove of insights – reserve your spot and gear up for golden marketing wins!" [X]

CosmicSting and the Power of the Magento Community Response open_in_new play_circle

Vitaliy Golomoziy open_in_new
Software Architect, Bemeir

[X] Vitaliy has been working in Magento/Ebay/Permira/Adobe for about 10 years. Most of his experience related to services. Vitaliy started as a developer in Magento Professional Services, participated in development of the very first version of Magento Enterprise, worked as a Architect/Consultant in ECG and was a technical leader in Magento U. Vitaliy developed the whole curriculum for Magento 1 training, a series of training for Magento 2, played a key role in development of the whole line of Magento 1 and 2 technical certifications.

[X] June 2024 was one of the most dramatic months in Magento history due to the unprecedented security vulnerability(ies) that were discovered by Sansec and were exploited on a massive scale.

In this talk we discuss what the CosmicSting attack is, how it affected Magento and the necessity to rotate an encryption key as a result. This necessity to rotate a key shocked the whole Magento ecosystem and unveiled the robustness and power of the open-source model and strength of the ecosystem which happened to identify the critical problem in Magento core functionality and find a solution within hours, long before the official vendor managed to come up with any official reaction.

We will explain in detail the challenge with key rotation, how encryption works in Magento, and our solution to alleviate the threat.

Using AI in the Customer Shopping Journey open_in_new play_circle

Ritesh Somani open_in_new
Product Management, Adobe

Nitu Walker open_in_new
Manager, Enablement & Activation, Adobe

[X] Ritesh Somani helps to drive value added services and features for Adobe Commerce and Magento Open Source within the product team. He has over 15 years of experience delivering software solutions for SMB and enterprise customers in the commerce and payments spaces for platforms. Having started his own business, and having worked at startups and companies such as Intuit, Visa, and PayPal, Ritesh understands the needs of merchants and has successfully implemented easy to use and delightful solutions for millions of businesses worldwide.

Nitu Walker leads enablement, evangelism, and activation for Commerce Services at Adobe. She has over 10 years of experience in sales, commerce, payments, and partnerships, including collaborating with internal and external stakeholders to drive product value and beneficial relationships. Immersed in the eCommerce ecosystem, Nitu enjoys working with sales teams, partners, and merchants and is passionate about creating awareness around the impact that key commerce business features can have on their growth.

In this discussion, we will explore how merchants and brands can effectively use all the new "AI" that's being talked about to create a delightful and frictionless customer and operational experience. [X]

Are You Optimizing the Right Elements to Increase Your Site Speed? Hint: It's More Than Load Times That Count! open_in_new play_circle

Emils Malovka open_in_new
DevOps Engineer, Magebit

[X] Emils is a skilled DevOps engineer with over 10 years of experience in the eCommerce industry. With a proven track record of leading more than 50 projects from start to finish, he brings a wealth of knowledge and hands-on expertise to every endeavour. As an Adobe Certified Expert in Adobe Commerce, Emils is dedicated to optimizing digital solutions that drive growth and enhance user experiences.

With regards to site speed, have you mostly prioritized optimizing loading times? You might have missed something. Navigation speed: Giving B2B & B2C clients the ability to quickly browse, find, and order your product is key to increasing conversion rates. In our session, we will share insights gathered from hundreds of projects that explain how you can improve your site’s navigation speed with simple, straightforward solutions. [X]

Automation for Developers open_in_new play_circle

Erik Hanson open_in_new
Senior Software Developer, Lippert Automotive

[X] Erik is a Senior software developer at Lippert Automotive, in the Magento space for six years. He has been coding since the olden days of procedural style and enjoys 3D printing, home theater, and PlayStation gaming.

Developers who need to quickly move between projects, or just want a simpler way to set up and develop for Magento, can utilize Lando and Cypress in their work. The Lando tools are great for repeatable container and environment setup, and Cypress can make end-to-end functional testing as easy as writing a macro or business test. [X]

From Chaos to Clarity: The Forgotten Data Hero of E-Commerce Success open_in_new play_circle

Ashley Laing open_in_new
VP North America, Pimcore

[X] Ashley is an accomplished technology executive and member of Pimcore's leadership team. With extensive experience in digital transformation, Ashley has led organizations through significant technological changes, optimizing lead-to-cash processes and enhancing customer experiences. This journey has highlighted the critical need for effective Product Information Management (PIM), driving Ashley’s focus on implementing advanced PIM solutions to centralize and harmonize digital data for better business outcomes.

E-commerce thrives on seamless product experiences, but behind every successful online store lies an unsung hero. Join Ashley Laing, VP of North America for Pimcore, as he reveals the unexpected key to e-commerce mastery. Dive into a world where spreadsheets are banished and digital harmony reigns. This talk isn't just about PIM; it's about transforming chaos into clarity and making your product data the star across every channel. Get ready for a journey that will change how you view product information forever. [X]

Every Connection is an Opportunity: Unlocking the power of Meta's AI-Powered Ads with Adobe open_in_new play_circle

Matt Felser open_in_new
Head of Business Engineering, Global Advertising Partnerships, Meta

[X] Matt Felser is a digital marketing technology expert with over a decade of experience in the industry. As the Head of Business Engineering for Global Advertising Partnerships at Meta, he leads an organization of engineers and technical consultants responsible for business development and industry partnerships for Meta's marketing products. He is focused on helping businesses of all sizes adapt to the evolving digital marketing ecosystem.

Discover how to unlock the full potential of Meta's AI-powered ads and Adobe's data-driven marketing expertise to drive business growth and success with Head of Business Engineering at Meta, Matt Felser. [X]

10 Pitfalls of Test Driven Development for Magento Teams open_in_new play_circle

Max Pronko open_in_new
CEO / Magento Developer, Pronko Consulting

[X] For over 15 years, Max has led the development of cutting-edge software solutions with Adobe Commerce and Magento, catering to Fortune 500 companies. Named a TOP Magento Contributor 2017-2019, and Magento Master in 2020, his commitment to excellence endures. He excels in mastering intricate Magento challenges and shares his expertise on his YouTube channel.

In this topic, we are going to explore the challenges that Magento development teams encounter when attempting to implement Test Driven Development (TDD) practices within their development workflow. In this, we will reveal a detailed examination of common issues faced by Magento teams as they strive to incorporate TDD principles into their development process. You are going to learn how to apply TDD to your team’s workflow and improve your practical knowledge of implementing tests. [X]

SUX in the City - the State of Web Performance in 2024 open_in_new play_circle

Karlijn Löwik open_in_new
CEO and Co-founder, RUMvision

[X] Karlijn is the CEO and co-founder of RUMvision, which offers real-time user monitoring to visualize and compare Core Web Vitals and other user experiences. Her mission is to make everyone understand the importance of site speed and UX, and to explain it in plain English rather than becoming overly technical. With her husband and 3-year-old daughter, she lives in Groningen, the Netherlands . Additionally, she is a board member of Mage-OS Nederland and advocates for accessibility and more women in tech.

[X] Slow website, simply upgrade your hosting? Not the answer in 2024! We have the Core Web Vitals, now including INP, but also new web techniques to speed things up (like bf-cache, prerendering and speculation rules). What do you as a (frontend) developer or merchant need to know to provide the best UX for your customers? And why should you care? Let me get you up to speed! Because: Sitespeed User Experience (SUX) sells!

Less Taxing, More relaxing. Automating Tax & Compliance in E-Commerce with Avalara open_in_new play_circle

Evan Owens open_in_new
Marketing Manager, Avalara

Adam Fabian open_in_new
CIO, Crimson Agility

[X] Evan Owens has spent 10 years in Tax Technologies, the last 7 years supporting key Avalara partnerships. He leads a dynamic team of Strategic Alliance Managers focused on building thriving partnerships to bring solutions that simplify tax compliance for businesses worldwide. His work ensures that Avalara's innovative solutions are seamlessly integrated by key channel partners to drive success for them, and our common customers.

Adam Fabian is a visionary leader in the digital commerce landscape, with over 12 years of expertise driving innovation in the e-commerce industry. As the Chief Information Officer, Co-Founder, and Managing Partner of Crimson Agility—a multi-year Inc. 5000 ranked agency—Adam has been instrumental in transforming the digital strategies of businesses ranging from small startups to large enterprises in both B2C and B2B sectors.

Adam's deep technical knowledge, backed by a degree in Software Engineering and multiple Adobe Commerce certifications, including the prestigious Solutions Specialist Master certification, enables him to architect and execute tailored solutions that drive measurable results.

In this session you will learn how to tackle the complexities of sales tax and compliance when it comes to e-commerce. This session will explore the challenges of managing sales tax manually and showcase customer success stories from retailers and merchants who leveraged Adobe Commerce and Avalara’s tax automation software. Discover how these integrations streamline the purchase experience, enhance compliance, and drive growth for online retailers and storefronts while providing a top-notch customer experience. Walk away with actionable insights that can differentiate your e-commerce business from the rest. [X]

Composable Commerce Simplified: Adobe's Extensible Path to Future Innovation open_in_new play_circle

Jenifer Hanki open_in_new
Solutions Consultant, Adobe

As a Solutions Consultant at Adobe, Jenifer has spent the last year helping SMB, mid-market, and Fortune 500 enterprises unlock the full power of Adobe Digital Experience Cloud products. Prior to her current role, she served as a trusted technical advisor to top-tier clients ensuring that businesses realize product value through in-depth technical analyses, identifying client opportunities, and recommending digitally transformative solutions. Jenifer's knowledge of Adobe's products in combination with her passion for eCommerce makes her especially enthusiastic, enabling organizations on cutting-edge eCommerce solutions. Outside of work, Jenifer is a true adventurer, always seeking out new experiences and challenges. Whether hiking to new U.S. National and State parks, designing jewelry for her eCommerce shop, photographing people and places, or baking delicious Japanese confectionery, Jenifer brings the same level of enthusiasm and dedication to everything she does. [X]

In this session, we will embark on an in-depth exploration of how Adobe Commerce is revolutionizing the e-commerce landscape through its composable architecture, focusing specifically on its unparalleled extensibility and innovative development tools. We will dissect the critical components of Adobe Commerce, such as the Developer App Builder and the Back-Office Integration Starter Kit, to demonstrate how these tools empower businesses to build agile, scalable, and highly customized solutions. By offering a detailed comparison between Adobe Commerce’s composable capabilities and traditional monolithic e-commerce platforms, we will reveal how businesses can leverage Adobe’s extensibility features to drive rapid innovation and maintain a competitive edge. Attendees will gain a strategic understanding of how composable commerce principles enable seamless API orchestration, serverless extensibility, and real-time event management, paving the way for efficient and future-proof e-commerce operations.

The session will also feature compelling case studies that highlight successful implementations of Adobe Commerce’s extensibility tools, showcasing significant improvements in operational efficiency, customer engagement, and business agility. Additionally, we will provide actionable insights and best practices for integrating ERP systems and customizing the Adobe Commerce Admin UI to meet specific business needs.

Finally, we will explore the future trajectory of composable commerce, offering bold predictions and strategic insights into emerging trends that will shape the e-commerce industry. This talk promises to be an intellectually stimulating and comprehensive journey through the advanced capabilities of Adobe Commerce, designed to equip technical professionals with the knowledge and tools needed to master composable development and extensibility. [X]

Launching B2B Ads: A Merchant Case Study open_in_new play_circle

David Deppner open_in_new
CEO, Psyberware
Megan Deppner open_in_new
COO, Psyberware
Adam Randazzo open_in_new
Ecommerce Manager, Great Lakes Dental Technologies

[X] David is the CEO of Psyberware, a Google Premier Partner agency specializing in ecommerce advertising for Magento merchants. He has built a solid team experienced in search and social advertising, product feeds, analytics, conversion tracking, and technical integrations between platforms. They navigate the complexity of the advertising systems and regularly test new functionality to help Magento merchants stay in the game and ahead of their competitors.

Megan is COO of Psyberware.

Adam is based in Western NY and works for a B2B merchant called Great Lakes Dental Technologies. He has been involved with Magento since 2010 and has worked at Great Lakes since 2011.

Great Lakes Dental Technologies is a B2B distributor of dental supplies on Magento. Two years ago the firm decided to start running ads on Google. In this case study session we'll explore how Great Lakes got started in advertising, the choices made, and how it has turned out, so far. We'll talk about the business and marketing decisions as well as technical choices made along the way. [X]

Brick, Mortar & Data: Using a Flexible eCom & Retail Tech Stack Centered Around Magento open_in_new play_circle

Ben Riggle open_in_new
Managing Director, Channable

Kristen Findley open_in_new
Director of Marketing Operations, Schuler Shoes

[X] Ben is leading Channable's expansion into North America, bringing 20 years of hands-on experience in marketing and tech. He's helped companies like Talkwalker and Intent Media grow into industry leaders. Ben's passion for innovation shines through his work, but he’s equally at home coding Roblox games with his kids or diving into the world of science fiction.

Kristen has been in the digital marketing space for more than 20 years. A leader in agencies and organizations across various industries, she embraces the “Position-less Marketer” title. While her official roles have included project manager, strategist, analyst, and researcher, her focus has always been customer-centric efforts to drive business results. Kristen’s ability to adapt to the ever-changing technology landscape has led her to her current position as Digital Integration Director for Schuler Shoes where she manages the marketing tech stack to support and enhance the customer experience.

Having to connect the dots of data between physical stores, a webshop, digital advertising, and restrictions that come directly from brands, is no easy task. Join us as we explore the tech and strategies that Schuler Shoes, a family-run footwear retailer with over a century of history, has taken to both modernize their local business and bring specialized footwear to their loyal customers across the country.

This interview will shine a light for merchants on the importance of selecting a flexible eCommerce platform and the effectiveness of connecting it with specialized tools to scale. Marketing professionals, eComm operators, and technical leaders will find insights on managing integration decisions, future-proofing their tech stack, and avoiding band-aid solutions. [X]

Performance Power-Up: Keeping Adobe Commerce in Check with New Relic open_in_new play_circle

Balvesh Rakkar open_in_new
Technical Lead, Rightpoint

[X] With over 7 years of Magento experience under his belt, Balvesh is a seasoned pro in the world of Adobe Commerce. When he's not optimizing performance with New Relic, you can find him indulging in his favorite dish, butter chicken and rolls, or hitting the open road on an epic road trip.

[X] A deep dive into the essentials of optimizing Adobe Commerce performance using New Relic's powerful monitoring tools like APM, External Services, Throughput Check, and Services Check. Real-Time Cache Insights: Leveraging the Adobe Commerce App on New Relic

Explore how to review cache hits, processes, cron activity, and more using the Adobe Commerce App on New Relic.
Identifying and Analyzing Slow Requests on Adobe Commerce with New Relic
Learn how to pinpoint and analyze slow requests, enhancing the responsiveness of your Adobe Commerce site.
Stack Trace of Slow Requests to Pinpoint Root Causes
Enhancing Function Performance: Adding Custom Tracers in New Relic
Discover how to use custom tracers in New Relic to monitor and improve the performance of specific functions in Adobe Commerce.
Instant Performance Feedback: Creating Spontaneous Alerts Using JavaScript and New Relic
Implement spontaneous alerts on your website through page actions using New Relic's JavaScript function, pageAction.
Tailored Monitoring: Building Custom Dashboards in New Relic for Adobe Commerce
Learn to create and utilize custom dashboards in New Relic, tailored to your specific Adobe Commerce monitoring needs.
Integrating Google PageSpeed Insights with New Relic for Comprehensive Performance Analysis
Explore the benefits of combining Google PageSpeed Insights with New Relic to achieve a holistic view of your site’s performance.

Establishing Effective Integration Standards: Navigating and Mitigating Risks in Your Technology Ecosystem open_in_new play_circle

Joseph Duke open_in_new
CEO, iPaaS.com

Judah Ferst open_in_new
Senior Solutions Consultant, iPaaS.com

[X] Joseph Duke is an accomplished entrepreneur, skilled programmer, visionary thinker, and avid strategy board gamer. As the founder and CEO of iPaaS.com, Inc., Duke has made significant contributions to the field of integration technology, earning him features in prestigious publications like Forbes magazine. Under his leadership, iPaaS.com, Inc. has become a frontrunner in simplifying complex technologies for business leaders, fostering confidence and empowerment among users.

Judah Ferst is a seasoned solutions consultant with extensive experience in the e-commerce and CMS spaces. Over the past decade, he has developed a robust portfolio that includes work with both small businesses and enterprise-level clients, such as several Fortune 500 companies. His career has seen significant stints at notable firms such as mediaSPA/Overdose and Skubana (now Extensive), where he refined his expertise in the e-commerce sector.

His diverse professional background encompasses projects for esteemed organizations across various sectors, including the Rockefeller Foundation, Celebrity Cruises, the UK Labour Party, the Clinton Foundation, Memorial Sloan Kettering, Turner, Pinterest, and the Department of Interior. This experience underscores his capability to manage complex digital projects across non-profit, healthcare, media, digital products, and government domains.

Judah earned his MBA from Baruch College (CUNY) in 2012 and holds a BA from George Washington University, awarded in 2005. Known for his expertise in process development and systems theory, Judah excels in optimizing operational efficiencies and integrating multifaceted systems, ensuring successful project outcomes and strategic growth.

When implementing new technology, crafting well-defined processes and managing operations are crucial for ensuring a worthwhile investment. However, integrations—often the most complex and costly aspects of technology ecosystems—are frequently left without standardized, proactive measures for managing risks. This lack of standardization can lead to reliance on biased third-party solutions and reactive strategies that may not align with the best interests of the organization.

In this session, Joseph Duke explores the common challenges and pitfalls encountered within integration ecosystems. Attendees will gain insights into practical strategies for mitigating risks and learn why establishing clear standards for integrations is essential for long-term success. This discussion is not just about highlighting problems but also about offering actionable solutions to enhance the stability and efficiency of technology integrations. [X]

Drive Multi-channel Sales Effortlessly with eCommerce and Integration.​ open_in_new play_circle

Chintan Shah open_in_new
VP Sales, i95Dev

[X] Chintan Shah is the Vice President of Sales and Key Account Management at i95Dev, bringing over 15 years of experience in technology sales and leadership. With a strong background in global sales strategies and a track record of success at several companies, Chintan offers valuable insights into the intersection of technology and eCommerce.

In today's dynamic consumer environment, shoppers interact with brands through various platforms and devices, often seamlessly switching between them. Notably, the average consumer utilizes nearly six touchpoints during their shopping journey, and those engaging across multiple channels tend to spend up to three times more than single-channel shoppers.

However, excelling in multi-channel sales presents challenges, including effective inventory management, ensuring consistent product and pricing information, and meeting diverse marketplace requirements. Chintan highlights real-world examples where businesses have successfully navigated these obstacles by integrating their eCommerce platforms with major marketplaces such as eBay, Amazon, and Walmart. This integration automated order fulfillment boosted sales and improved efficiency without increasing operational costs. [X]

From good to better. What’s new with Hyvä? open_in_new play_circle

John Hughes open_in_new
VP Product, Hyvä

[X] John is VP Product at Hyvä, overseeing development for Hyvä Theme, Checkout, Enterprise and more. Based in Shrewsbury, UK, he has been involved with Magento since 2012, having previously helped build and grow the agency, Fisheye, as Technical Director. He is passionate about performant eCommerce sites with exceptional user experience and helping developers and merchants get the most out of the platform. John is obsessed with everything orange (which may be related to Magento!) and plays an active role in the community as a founding Board Member of Mage-OS and as a contributor to the content committee in collaboration with the Magento Association.

There are so many choices when it comes to building and running an eCommerce store (headless, composable, micro/distributed services, monolithic, SaaS, self-hosted, etc.) that it can be overwhelming and unclear what is the best option for your business. In our experience, taking a pragmatic approach, reducing complexity and keeping things simple guarantees a better outcome.

This talk will cover the importance of focusing on business goals over shiny new technology choices and how our ethos of pragmatism, simplicity and doing less results in not just increased performance (site speed + revenue), but a reduction in costs, time to market and TCO.

We'll explain why Core Web Vitals should form an important (but not the only) part of your decision making procss, showcase the real world benefits this ethos has brought to our merchants and share the reasons why developers and agencies love working with this type of solution (and how that benefits merchants).

Plus, we’ll give insights on our traction and growth in the US along with sharing our recent and upcoming innovations that can supercharge your storefront, like Hyvä Enterprise, Hyvä Edge and integration with Adobe Payment Services and more! [X]

Unlocking Operational Potential in E-Commerce with AI open_in_new play_circle

Idrees Butt open_in_new
CEO and Founder, RLTSquare

[X] Mr. Idrees Butt is a visionary serial entrepreneur who, with his deep software engineering background, has reshaped e-commerce development globally, aiding agencies and merchants in scaling operations. He is the founder of SMSall, FItech, and then finally RLTSquare. Under his leadership, RLTSquare has developed high expertise in providing white-label staff augmentation services to global agencies, which enables them to recruit quality Magento developers quickly and build remote teams under superior supervision.

[X] What if the true potential of AI in e-commerce lies not just in dazzling customer experiences, but in the unseen operational efficiencies that silently propel success? This talk dives deep into the transformative power of AI—not just in the realms of sales and marketing, but in the often-overlooked operational efficiencies within platforms like Adobe Commerce. These areas, though less glamorous, are crucial to long-term success yet frequently remain underutilized by many in the industry.

While AI applications like personalized recommendations and dynamic pricing capture the headlines, there exists a profound opportunity to address the daily operational challenges merchants face. These challenges—ranging from the tedium of repetitive tasks and disjointed team communication to the overwhelming complexity of managing and analyzing vast data—can stifle growth and eat away at profitability.

AI stands at the frontier of solving these pain points, offering the ability to automate routine tasks, streamline cross-functional communication, and deliver real-time insights that empower smarter decision-making. Imagine AI simplifying inventory tracking, dynamically managing order statuses, and providing a clear, actionable understanding of customer behavior—all seamlessly integrated into the platforms you already use. By optimizing these back-end processes, merchants can minimize errors, reclaim valuable time, and refocus on strategic growth.

The focus of this talk is to provide a thoughtful and practical perspective on how AI can be harnessed to tackle these operational challenges, driving both efficiency and profitability. The goal is to engage with the audience in a discussion about the vast possibilities AI offers, particularly in solving the less visible, yet critical, challenges in e-commerce operations.

Unlocking eCommerce Success: The Power of A/B Testing and Adobe Target open_in_new play_circle

Olga Kimalana open_in_new
Head of Digital Experience, Scandiweb

[X] Over the last 10 years, Olga graduated with distinction in eCommerce Business Management, dedicating her thesis to CRO. Alongside academic pursuits Olga joined Scandiweb and played a significant role in building a team of 15+ Digital Experience experts focused on CX, CRO, and Design. Olga is now thrilled to lead this talented team. Under Olga's leadership, her team have designed and optimized hundreds of eCommerce stores across numerous industries, increasing revenue and eCRs by applying growth-driven design practices and helping merchants adopt optimization processes in their organizations

This talk covers:
• What is A/B testing and why merchants need it
• Our approach & workflow to A/B testing
• Case Study: How Direct Wine uses Adobe Target for A/B testing program, including test examples and results, as well as personalization examples. [X]

Enhancing The Purchasing Experience for our B2B Customers open_in_new play_circle

Martins Saukums open_in_new
Tech Lead, The Cary Company

[X] Martin brings 10 years of experience from big Magento agencies to the merchant by implementing custom solutions.

Learn how we implemented a complex purchasing solution for our diverse B2B customer base using multi location warehouses. Cover the ideas/challenges overcome while implementing our Split shipment functionality that helps customers to better understand how their product will be delivered as well as explaining how and why we did it. [X]

AMA: Debunking Misconceptions About Magento and Adobe Commerce open_in_new

Ollie Hunt open_in_new
Founder and CEO, Tap Door

Adam Randazzo open_in_new
Ecommerce Manager, Great Lakes Dental Technologies

Aaron Abelha open_in_new
VP Information Technology, Boston Interiors Home Furnishings

Jenifer Hanki open_in_new
Solutions Consultant, Adobe

Chantal Pastorek open_in_new
VP, Agency Partners, Platform.sh

Graham Lubie open_in_new
VP Digital, Wasserman Digital

[X] Co-Founder of Dev Team (devteam.com) ...a team of developers.... and Founder of Tap Door (tapdoor.com) - the craft beer marketplace platform built completely from scratch - because why not. Passionate about open source and 'owning' your tech stack (or as much as you can)

Adam is based in Western NY and works for a B2B merchant called Great Lakes Dental Technologies. He has been involved with Magento since 2010 and has worked at Great Lakes since 2011.

Over the past 20 years, Aaron has successfully developed, managed, and continually improved the I.T. systems and infrastructure for Boston Interiors, an industry top 100 furniture retailer based in New England. Aaron has extensive experience in both the software and hardware space. With the skills and expertise of the web development team at Wasserman, Boston Interiors continues to successfully leverage the Magento eCommerce Platform to grow their business and increase brand awareness in this highly competitive retail space.

As a Solutions Consultant at Adobe, Jenifer has spent the last year helping SMB, mid-market, and Fortune 500 enterprises unlock the full power of Adobe Digital Experience Cloud products. Prior to her current role, she served as a trusted technical advisor to top-tier clients ensuring that businesses realize product value through in-depth technical analyses, identifying client opportunities, and recommending digitally transformative solutions. Jenifer's knowledge of Adobe's products in combination with her passion for eCommerce makes her especially enthusiastic, enabling organizations on cutting-edge eCommerce solutions. Outside of work, Jenifer is a true adventurer, always seeking out new experiences and challenges. Whether hiking to new U.S. National and State parks, designing jewelry for her eCommerce shop, photographing people and places, or baking delicious Japanese confectionery, Jenifer brings the same level of enthusiasm and dedication to everything she does.

Chantal Pastorek is the Senior Director, Agency Partnerships at Platform.sh, the leading PaaS for ecommerce, that gives development teams control and peace of mind to deliver applications faster, at scale. For the last 8-plus years Chantal has built successful partner programs for organizations like Nextopia and Platform.sh. With a foundation in ecommerce and experience with various complimentary open source stacks, Chantal offers a grounded perspective that helps agencies deepen their ecommerce portfolios while inspiring internal teams across organizations.

Graham Lubie leads Wasserman's Digital division, which designs, builds, manages and markets e-commerce solutions, custom applications and complex digital integrations for business-to-consumer and business-to-business companies. Mr. Lubie began his career with the global management consulting company Accenture, followed by strategy and marketing leadership roles in the technology space. He holds a bachelor’s degree from Emory University and an M.B.A. from the Kellogg School of Management at Northwestern University. Outside of work, he enjoys science fiction novels, is an avid cook, hiker, photographer, and triathlete.

In a challenging economic context where we're facing aggressive marketing from SaaS eCommerce platforms, representatives of Adobe and the Magento Community including merchants and agencies are opening up to provide as much transparency and ammunition to provide the best advice to meet merchants' needs. [X]

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