Speaker

Mike Muhlfelder

Vice President of Sales, North America

Jitterbit

Technical

Mike Muhlfelder, Jitterbit’s Vice President of Sales, North America, leads the team that sells Jitterbit’s integration-platform-as-a-service (eiPaaS) to both new and existing customers. Mike has over 30 years of business-to-business selling and sales leadership experience across all verticals and company sizes, bringing expertise in CRM, collaboration and Digital Transformation. In addition to Jitterbit, he has built and managed sales teams at LogMeIn, Cast Iron Systems (acquired by IBM), ADP Siebel, PeopleSoft, Oracle and MapAnything (acquired by salesforce).

All about the talk

How Retail SMBs Can Meet Digital Transformation and Customer Satisfaction Goals

Being successful in the retail industry requires small and midsize companies (SMB) to respond swiftly and nimbly to constantly changing circumstances. The COVID-19 outbreak and recent economic news, however, have caused upheaval unlike anything these businesses have ever experienced.

Among the many challenges faced by retailers, customer-related concerns appear to be the most pressing according to a new survey. Further, there’s an increasing need for SMB retailers to meet their customers where they are, whether it be online marketplaces, social media platforms, ecommerce websites, or retail locations. An exceptional experience across channels is key.

Data is critical to achieving these initiatives. The way forward will be for businesses to focus on integration and automation. In this session, I will explore the following subtopics on how retailers can meet their digital transformation and customer satisfaction goals:
a) Top trends and data,’ pain points and challenges across industries
b) Key best practices for using integration and automation in ecommerce
c) Why hyperautomation is key for forward-looking businesses of all sizes and across verticals

Mike Muhlfelder

Jitterbit