Agenda

Why Magento Teams Are Ready for a Better CMS Experience open_in_new

Ross McHugh open_in_new
CMS Architect / Magento Developer, Hyvä

[X] From Ireland, Ross McHugh is a Magento Developer and Architect at Hyvä, working on the new Hyvä CMS. With over 10 years’ agency experience as a lead developer and solutions consultant, he’s now focused on building a Magento CMS that both merchants and developers will love.

CMS decisions affect everyone on a Magento team—from developers facing technical limits, to project managers managing timelines, to content managers navigating complex interfaces. Outdated CMS solutions slow workflows, complicate simple changes, and raise customization costs. This talk shows why CMS solutions often fail and presents a better approach. Through a live demo of the Hyvä CMS editor and a short code example, attendees will see how intuitive and fast content creation and management can be, with tips on best practices, extending, and customizing Hyvä CMS. [X]

Beyond Transactions: Building Stronger B2B Communities with Adobe Commerce open_in_new

Steven Singer open_in_new
CIO, Julius Silvert

[X] Experienced tech and operations leader in ERP, WMS, and digital commerce. Public speaker and educator connecting theory with practical business transformation.

Success in B2B commerce depends on more than the ability to take orders. Companies must deliver high performance, scale operations efficiently, and build durable relationships with customers and partners. This session will examine how Adobe Commerce enables organizations to strengthen community ties, improve performance, and create long‑term value. Attendees will gain practical insights into strategies that sustain growth, enhance trust, and position their businesses for resilience in a competitive market. [X]

Building Admin Grids and Forms Fast with LokiAdminComponents open_in_new

Jisse Reitsma open_in_new
Developer, Yireo

[X] Jisse is the founder of Yireo the creator of the new free LokiAdminComponents module. Jisse is a developer, a teacher of developers and a Magento fan since day 2.

Since Yireo released the open-source Loki Components library earlier this year, the number of implementations—Maps, checkout, frontend forms—has grown rapidly. The new free LokiAdminComponents module is a welcome addition, letting you create grids or forms in the Magento Admin Panel with just a few lines of XML. By adding parameters or overriding ViewModel methods, you can fully customize functionality. Everything looks like standard UiComponents but works faster. This session shares tips and tricks, plus a demo showing the final functionality and how little effort it requires. [X]

Inside AI Accelerator: From Churn Recovery to Smart Inventory – Live Showcase open_in_new

Liana Staskevica open_in_new
AI Product Lead, scandiweb

[X] Liana leads AI strategy & implementation at scandiweb, where she’s responsible for turning eCommerce bottlenecks into practical use cases. At scandiweb’s AI Accelerator, she works closely with developers, analysts, and creative and commerce teams to move from idea to working solution in record time.

This is the only session where you’ll see the AI evolution of a Magento store, from receiving a new project brief to deploying it live in minutes. Come see it happen!
Step inside scandiweb’s AI Accelerator, where we uncover hidden bottlenecks that cost teams thousands of hours and build AI solutions to remove them.
Our showcase includes:
• New features and projects shipped in minutes with AI
• Chat to Buy, bringing back up to 20% of churned customers
• AI-driven purchase planning, replacing manual ordering and stock analysis
...and more!" [X]

End-to-End Magento Automated Testing with Playwright and AI for Faster Delivery and Reliable Results open_in_new

Lyndon Wright open_in_new
CEO, illuminise Ltd

[X] Lyndon Wright is CEO and co-founder of 2buy1click, the UK’s top Adobe Certified Magento 2 agency. With 40+ years in embedded systems and 13 in Magento, he drives technical vision and uses tools like Playwright, Claude Code AI, and Zapier to simplify development and boost efficiency.

Magento can be challenging for UI End-to-End testing, but with pragmatic tips, Playwright, and a touch of AI, mundane developer testing can be automated—freeing teams to be more productive while delivering reliable code to clients. This session covers the technical aspects of Playwright, guides you through creating your first test, and rolling it out across teams for active adoption and measurable benefits. This session covers: Menu magic, Popup challenges, Ajax drama, Checkout hell, Magento admin cleanup, Recaptcha, and 2FA showstoppers. [X]

Why Your Next Competitive Edge is AI-Powered Teams open_in_new

Raimonds Vizulis open_in_new
Senior DevOps Engineer, Magebit

[X] Raimonds Vizulis is a Senior DevOps Engineer at Magebit with 10+ years in eCommerce and cloud infrastructure. An early AI adopter, he helps global brands innovate and shares insights on AI, cloud, and the future of digital commerce.

AI is no longer just a developer’s tool - it empowers entire eCommerce teams. Developers evolve from pure implementers to strategists who guide AI. Project managers gain instant insights and automated reports. QA accelerates testing and improves accuracy. Marketers launch campaigns in minutes instead of days. Even customer support scales as AI agents handle most inquiries.

For merchants, this shift means leaner teams, faster launches, better customer experiences, and lower costs. The real competitive edge isn’t AI itself - it’s how your people use it to work smarter, move quicker, and innovate faster than the competition. [X]

Magento Website Performance Killers: What Not to Do in 2025 open_in_new

Balvesh Rakkar open_in_new
Solutions Architect, Aysnd

[X] Balvesh Singh Rakkar is a Lead Software Engineer, Adobe Certified Architect, and Magento Subject Matter Expert. With 8+ years in web development, he specializes in Magento performance tuning and returns in 2025 to present “Magento Website Performance Killers: What Not to Do..

In this session, Balvesh Singh Rakkar will cover common Magento performance pitfalls and how to avoid them. He’ll walk through mistakes like ignoring Core Web Vitals, hidden costs of third-party extensions, heavy or inefficient code, blind spots in caching, overreliance on client-side rendering, and synchronous dependencies that slow down your site. Balvesh will also share actionable takeaways: tracking metrics sitewide, auditing extensions, refactoring expensive logic, monitoring cache, balancing server and client rendering, and handling APIs asynchronously to keep your Magento store fast and reliable. [X]

The New Commerce Game – Magento Open Source, Adobe Commerce & Shopify Compared open_in_new

Stefan Willkommer open_in_new
CEO, TechDivision GmbH

[X] Stefan is Founder and CEO of TechDivision GmbH, specializing in digital commerce, omnichannel, and agile transformation, with 15+ years of experience. An open-source evangelist, he supports numerous global brands and speaks at international conferences.

Explore the strategic differences between Magento Open Source, Adobe Commerce, and Shopify, including front-end innovations like hyvä vs. Edge Delivery Service. Learn actionable insights on cost, performance, and time-to-market for B2C and B2B commerce. [X]

Redefining Enterprise Commerce: Adobe’s SaaS Evolution in Action open_in_new

Igor Miniallo open_in_new
Principal Enterprise Architect, Adobe

[X] Igor Miniailo has been with Magento/Adobe for over 13 years, serving as a core developer, technical architect, and lead architect for Adobe Commerce. He currently works as Principal Enterprise Architect for Adobe DX.

This session explores Adobe Commerce’s transformation from a traditional PaaS model to cloud-native SaaS. Learn about Adobe Commerce as a Cloud Service (ACCS) and Adobe Commerce Optimizer (ACO), the architectural decisions behind them, and how this evolution boosts agility, scalability, performance, and operational efficiency for enterprise commerce. [X]

Attention as Currency open_in_new

Alex Teller open_in_new
Senior B2C Manager, OM Digital Solutions Americas Inc.

Kelly Collins open_in_new
Senior Director of eCommerce, Kravet Inc.

Maris Skujins open_in_new
Chief Growth and Revenue Officer, Scandiweb

[X] Alex Teller drives B2C growth and digital transformation at OM Digital Solutions, turning audience attention into measurable business results across competitive eCommerce markets.

Maris Skujins leads growth at Scandiweb, guiding AI-driven eCommerce initiatives and helping brands convert attention into measurable results through strategy, leadership, and client partnerships.

Kelly Collins leads digital transformation at Kravet, enhancing customer experience and online engagement in the luxury B2B sector, with a global perspective from fashion and home interiors.

Attention as Currency explores how attention drives eCommerce success. Panelists from leading brands and Scandiweb share how organizations capture and convert attention into engagement, loyalty, and measurable results. Learn strategies like cultural storytelling, community trust, and short-form content to build “attention equity” and fuel growth. [X]

Daffodil - Build a Storefront That Connects to any Ecommerce Platform (Especially Magento) open_in_new

Damien Retzinger open_in_new
Founder, Software Engineer, Graycore LLC

[X] Damien Retzinger is an expert in web development, Open Source, Kubernetes, Magento, and Angular. Skilled at solving infrastructure challenges, he combines YAML, Angular, and GitHub Actions to deliver solutions quickly and efficiently.

Tired of rebuilding checkout flows and carts? Discover Daffodil, an open-source Angular storefront framework built for Magento. Learn how it maps Magento concepts to a clean, maintainable frontend, spin up a full storefront in minutes, and improve developer experience while adapting to backend changes without rewrites. [X]

The Future is Agentic: Transforming Digital Commerce open_in_new

Nitu Walker open_in_new
Mgr, Partner Marketing & Activation

Ritesh Somani open_in_new
Product Manager, Adobe

[X] Ritesh Somani drives value-added services for Adobe Commerce and Magento Open Source. With 15+ years in commerce and payments, he has delivered solutions for SMBs and enterprises, helping millions of businesses with user-friendly, impactful products.

Nitu Walker leads marketing and activation for Content, Commerce, and Workflows Tech Partners at Adobe, driving collaboration and innovation to inspire growth, strengthen partnerships, and enhance digital commerce experiences.

Commerce is entering an agentic era, where intelligent systems guide shoppers with personalized experiences. Learn how Adobe Commerce and Magento OS help merchants anticipate needs, streamline journeys, and drive growth, loyalty, and seamless checkouts. [X]

Mage-OS: Empowering the Community, Strengthening the Ecosystem open_in_new

Cainan Senra open_in_new
Senior Developer, ParadoxLabs

[X] Cainan is a Mage-OS Member and Ambassador in Brazil, empowering the local Magento community through Meet Magento Brazil. A Senior Developer at ParadoxLabs and Adobe Expert Certified SME, he believes every deployment needs a good laugh—and a solid backup plan.

Mage-OS was born from the community passion — a global initiative ensuring the accessibility, longevity, and success of the open-source eCommerce ecosystem. More than a fork, it’s a movement that keeps open commerce open, inclusive, and community-driven. This session explores how Mage-OS is evolving the open-source framework through collaboration, transparency, and shared purpose. We will look at how the community is organized, how contributors and partners shape the roadmap, and how the platform continues to drive innovation for merchants, agencies, and developers worldwide. With the release of Mage-OS 2.0, the project takes a major step forward in usability, performance, and developer experience. We explore its new features, the vision behind them, and how they strengthen the foundation for merchants, agencies, and developers worldwide. Discover how Mage-OS can help your business thrive — and how you can be a part of this change shaping the next generation of open commerce. [X]

The 3-Dimensional Revenue Formula: Why Right Communication + Right Time + Right Channel = 3X More Sales open_in_new

Tasfia Tasbin open_in_new
CEO & Co-Founder, Markopolo AI

[X] Tasfia Tasbin is the co-founder and CEO of Markopolo AI, the startup turning sales headaches into AI magic. An engineer turned entrepreneur, she’s been named to Forbes 30 Under 30 and crowned a Stellar Woman in Tech. From building robots to building brands, Tasfia’s mission is simple: automate growth, redefine scale.

Discover how treating every Magento customer the same can cost up to 70% of potential revenue. Learn how leading merchants use AI to create millions of unique conversion funnels, recovering 3–4× more sales through perfect message-time-channel alignment. Personalization is no longer optional—will you act before your competitors? [X]

Test Smarter, Sell More: The Business Impact of Ecommerce QA open_in_new

Antoinette Mkwapatira open_in_new
Ecommerce Engineering Manager, Hanesbrands Inc

[X] Antoinette Mkwapatira is the Ecommerce Engineering Manager at Hanesbrands Inc., leading Adobe Commerce for U.S. and Canadian sites along with QA and automation teams. With 20+ years in ecommerce, she brings deep technical expertise and a passion for seamless customer experiences.

In ecommerce, every click counts—and so does every bug. Test automation protects revenue, boosts customer trust, and turns quality into a business advantage. This session shows how to link testing directly to sales, compliance, and performance guarantees clients will pay for. You’ll also see a live demo of AI-powered tools that create full end-to-end ecommerce tests in minutes—making automation faster, smarter, and more cost-effective. Walk away with strategies to drive revenue through quality, position compliance as a premium service, and scale testing with AI. [X]

Rank in ChatGPT & other AI answer engines with AEO open_in_new

Lina Ivanova open_in_new
COO, BetterAnswer

[X] BetterAnswer co-founder Lina is a traffic acquisition expert guiding brands through the shift from search engines to answer engines. She spends her days decoding algorithms and her nights reminding friends that yes, she really does get excited about search queries.

More shoppers are asking ChatGPT what to buy instead of Googling it and those answers decide which brands they see. Learn how Answer Engine Optimization works, why it’s different from SEO, and the simple moves to get your products showing up in AI-generated answers before your competitors do. [X]

Magento and B2B: Solving Common Challenges with B2B Commerce

Sergey Derzap open_in_new
CEO & CPO, Amasty

Tim Dolloff open_in_new
EVP of Client Engagement, Liventus

[X] With 18+ years in tech, Sergej Derzap is the CEO & CPO of Amasty, leading Magento extension innovation and product strategy. A certified PMP and executive MBA graduate, he drives growth, partnerships, and cross-team collaboration.

Tim Dolloff is the EVP of Client Engagement at Liventus, leading open-source and eCommerce development since 2017. With over two decades in tech and entrepreneurship, he founded DLS Software Studios, later acquired by Liventus.

[X] Practical strategies for implementing effective B2B e-commerce solutions. Opens with an overview of common challenges faced by businesses, including the need to serve multiple customer segments within a single site and the complexity of managing very large product catalogs. This is followed by detailed case studies that illustrate how these challenges were successfully addressed, highlighting both the technical approaches and the business considerations behind the solutions. The session concludes with a set of actionable recommendations that attendees can apply to their own B2B projects, ensuring they leave with both inspiration and concrete steps to improve their implementations.

How Uber and Magento Are Partnering to Uplevel Delivery open_in_new

Nicanor Gioffre open_in_new
Chief Innovation Officer, Improntus

[X] Nicanor is co-founder and CIO of Improntus, helping global brands with Magento and Adobe Commerce for 8+ years. A former programmer and architect, he now focuses on innovation and AI-driven products.

Automating UI End-to-End testing in Magento can be tough, but Playwright with AI makes it easier. This session covers creating and rolling out tests across teams, tackling menu, popup, Ajax, checkout, admin, Recaptcha, and 2FA challenges, boosting productivity and code reliability. [X]