Agenda

Why Magento Teams Are Ready for a Better CMS Experience open_in_new

Ross McHugh
CMS Architect / Magento Developer, Hyvä

[X] Coming Soon

CMS decisions impact everyone on your team—from developers wrestling with technical limitations to project managers dealing with blown timelines, and content managers struggling with complex interfaces. Outdated CMS solutions simply aren't cutting it anymore: they fight against efficient workflows, turn simple changes into complex workarounds, and make small customizations surprisingly expensive.

Understand why CMS solutions fail Magento teams and learn a better way of doing it. Through a live demo of the Hyvä CMS editor, we'll see how easy and intuitive content creation & management can be, with a brief comparison to Page Builder's limitations. Including a quick code example for developers, this will show everyone how easy and fast it is to maintain and customize a good CMS solution.

Attendees will learn:
- How CMS choices directly impact project budgets and long-term maintenance costs
- A history of CMS in Magento and how we can improve the CMS experience
- See how easy, quick and fun it is to work with Hyvä CMS, (a demo showing the editor plus a short code example)
- Best practices on working with Hyvä CMS (or any other CMS)
- Gain some tips on lesser known areas of Hyvä CMS and how you can extend/customize [X]

Test Smarter, Sell More: The Business Impact of Ecommerce QA open_in_new

Antoinette Mkwapatira
Ecommerce Engineering Manager, Hanesbrands Inc

[X] Coming Soon

The Business Value of Test Automation in Ecommerce

In ecommerce, every click counts—and so does every bug. Poor site quality doesn’t just frustrate users; it costs real revenue. This is where test automation delivers massive business value.

Join this session to learn how to sell the story of testing to clients and stakeholders by connecting quality directly to sales, compliance, and customer trust. We will explore why automated testing is no longer optional, how it can unlock new opportunities for service and delivery teams, and why clients are increasingly willing to invest in performance guarantees.

See a live demonstration of how today’s AI tools can generate full end-to-end ecommerce tests in minutes—making powerful automation faster, smarter, and more cost-effective than ever before.

Why attend? You will walk away with practical strategies to:
Show how quality testing directly drives ecommerce revenue.
Position compliance and performance guarantees as a premium services clients will pay for.
Harness AI to rapidly build and scale tests that deliver outsized value.
If you want to boost sales, reduce risk, and make your testing efforts impossible to ignore—this session is for you. [X] Coming Soon

Rank in ChatGPT & other AI answer engines with AEO open_in_new

Lina Ivanova
COO, BetterAnswer

[X] Coming Soon

More shoppers are asking ChatGPT what to buy instead of Googling it and those answers decide which brands they see. Learn how Answer Engine Optimization works, why it’s different from SEO, and the simple moves to get your products showing up in AI-generated answers before your competitors do. [X]

Building Admin Grids and Forms Fast with LokiAdminComponents open_in_new

Jisse Reitsma
Developer, Yireo

[X] Coming Soon

Since Yireo released the open source library Loki Components early this year, the number of things built with it increases rapidly: Maps, a checkout, frontend forms. The new free LokiAdminComponents module is a welcome addition. With just a couple of lines of XML layout code, you can create a grid or form in the Magento Admin Panel. And by adding additional parameters or overriding ViewModel methods you can customize things inside and out. Everything looks the same as usual UiComponents, but faster. In this session, tips and tricks are shared to do even more with LokiAdminComponents. You will also get a nice demo of the final functionality and how little effort it requires to make that happen. [X]

Is Brand.com Dead in the Age of AI? open_in_new

Avani Oswal

[X] Coming Soon

As AI reshapes discovery, search, and shopping behavior, is the traditional DTC website becoming obsolete?We explore how AI is disrupting the role of brand.com—from traffic patterns to personalized experiences—and what brands must do to stay relevant. Dive into emerging strategies that integrate AI-driven journeys across platforms, marketplaces, and post-purchase touchpoints to build loyalty beyond the home page. [X]

Why Your Next Competitive Edge is AI-Powered Teams open_in_new

Raimonds Vizulis
Senior DevOps Engineer, Magebit

[X] Coming Soon

AI is no longer just a developer’s tool - it empowers entire eCommerce teams. Developers evolve from pure implementers to strategists who guide AI. Project managers gain instant insights and automated reports. QA accelerates testing and improves accuracy. Marketers launch campaigns in minutes instead of days. Even customer support scales as AI agents handle most inquiries.

For merchants, this shift means leaner teams, faster launches, better customer experiences, and lower costs. The real competitive edge isn’t AI itself - it’s how your people use it to work smarter, move quicker, and innovate faster than the competition. [X]

End-to-End Magento Automated Testing with Playwright and AI for Faster Delivery and Reliable Results open_in_new

Lyndon Wright CEO, 2buy1click Ltd

[X] Coming Soon

Magento is not the easiest platform to automate UI End-to-End Testing. However, with a few pragmatic tips and tricks, the Playwright test tool combined with a little AI - can take over mundane developer testing, freeing your team to be more productive and happier, while delighting clients with solid, reliable code releases. This session not only explores the technical aspects of Playwright testing, but also guides you through creating your first test and rolling it out across development teams, enabling active adoption and delivering measurable benefits for both your team and your clients. Join us to learn - Menu magic, Popup challenges, Ajax drama, Checkout hell, Magento admin cleanup, Recapture and 2FA showstoppers. [X]

How Uber and Magento Are Partnering to Uplevel Delivery open_in_new

Nicanor Gioffre
Chief Innovation officer, Improntus

[X] Coming Soon

Together with Uber, we have developed (after months of joint work) a groundbreaking Magento module that enables package delivery in just 20 minutes with real time tracking. We will explore how ultra-fast shipping can enhance the buying experience by adding both comfort and confidence, two critical components of customer satisfaction in a market dominated by global giants. We will walk through the technical journey, the challenges we faced, the measurable business results, and the key lessons learned along the way. Most importantly, we will show how this kind of innovation can deliver a lasting competitive edge for merchants across the Magento ecosystem. [X]

Is Local Magento Development Dead? open_in_new

Arron Moss
CEO, ZERO-1

[X] Coming Soon

Magento Developers will have very strong opinions on this. It’s a can of worms that needs opening. Explore massive operational benefits in eliminating any local development for merchants. In the last 15 years we have first hand experience understanding local development is a key contributor to increase in cost and risk for merchants working with Magento. I will share our 1st hand experience in moving to RDE’s and how the shift can not just reduce, but completely eliminate maintenance costs which have often led to countless merchants migrating to other platforms. [X]

Magento Website Performance Killers: What Not to Do in 2025 open_in_new

Balvesh Rakkar
Solutions Architect, Asynd

[X] Coming Soon

Let's cover do and do-nots:

What to avoid:

1. Not Tracking Core Web Vitals Sitewide
a. Many teams focus on visual changes or feature rollouts but overlook tracking the basics that define user experience. Metrics like LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and FID (First Input Delay) are more than technical jargon — they define how smooth and fast your site feels to real users.
b. Without monitoring them across all templates and routes, you risk poor SEO and frustrated customers.

2. The Hidden Cost of 3rd Party Extensions
a. Just because an extension is installed doesn’t mean it’s free in terms of performance.
b. Many third-party modules add excessive layout handles, JavaScript files, or background processes — even if you’re not actively using all their features.

3. Expensive vs. Efficient Logic
a. Sometimes the problem isn’t what the code does, but how and where it does it. Placing heavy operations — like large collection filters, deep nested loops, or frequent load() calls — in high-traffic areas like product listing pages or checkout can be disastrous.
b. Even worse when these operations trigger synchronously, blocking other actions. This isn't just bad code — it's expensive code.

4. No Insights into Cache Hits & Misses
a. Caching is supposed to help performance, but without any visibility, how do you know it’s actually working? Many teams don’t track cache hit/miss ratios, or which pages are consistently uncached.
b. This blind spot can quietly degrade site speed, especially during peak hours. It’s like having a toolbox but never opening it to check what’s missing.

5. Misuse of Client-side Rendering
a. Overreliance on client-rendered JS causing unforeseen issues with website performance, interactivity.
b. This directly affects metrics like LCP and TTI. If you care about Google rankings and mobile shoppers, this one’s not optional.

6. Synchronous Dependency Overload
a. Another hidden pitfall — waiting on live responses from APIs, inventory checks, or pricing engines during the user’s session.
b. These real-time dependencies introduce server and database strain, slowing down the entire flow.

To Dos (Takeaway Actions to Avoid Mistakes)

1. Track Core Web Vitals regularly across all templates, including CMS pages, checkout, and custom modules. Use tools like PageSpeed Insights, New Relic, or Magento’s built-in profiler.
2. Review installed 3rd party modules code before installing. Audit their impact — layout updates, JS/CSS footprint, and observers. Disable or replace the ones that aren’t worth the cost.
3. Refactor heavy operations out of critical request paths. Use collectors, deferred execution, or caching where possible. Avoid load() in loops, and push expensive logic to async processes.
4. Set up monitoring for cache usage. Use tools like Redis CLI or Magento’s cache debug hints to identify patterns. Create alerts for low hit rates on key routes.
5. Balance client and server rendering wisely. Critical above-the-fold content should load server-side. Delay non-essential scripts using lazy loading or hydration techniques.
6. Asynchronously handle API and pricing rules where possible. Use message queues, background jobs, or caching layers to decouple the frontend from real-time processing. [X]

The New Commerce Game – Magento Open Source, Adobe Commerce & Shopify Compared open_in_new

Stefan Willkommer
CEO, TechDivision GmbH

[X] Coming Soon

E-commerce is entering a new era: merchants and brands are challenged to balance flexibility, cost efficiency, and innovation speed. In this session, we take a strategic look at the key differences between Magento Open Source, Adobe Commerce (PaaS & Cloud Service), and Shopify – and explore which approach makes the most sense for different business models.

A special focus will be on the new front-end paradigms: comparing hyvä themes in Magento with Adobe’s Edge Delivery Service, and discussing how performance, developer experience, and time-to-market will shape the future of commerce platforms.

This talk is designed for E-Commerce Leaders, CTOs, Digital Decision Makers, and Agencies who are facing platform selection decisions or aiming to evolve their existing systems for the future.

Key Takeaways:
• Strategic comparison: Magento Open Source vs. Adobe Commerce (PaaS & SaaS) vs. Shopify
• Total Cost of Ownership & innovation speed in real-world scenarios
• Front-end innovation: hyvä vs. Edge Delivery Service
• Actionable recommendations for B2C and B2B commerce leaders [X]

The Future is Agentic: Transforming Digital Commerce open_in_new

Nitu Walker open_in_new
Mgr, Partner Marketing & Activation

Ritesh Somani open_in_new
Product Manager, Adobe

[X] Ritesh Somani helps to drive value added services and features for Adobe Commerce and Magento Open Source within the product team. He has over 15 years of experience delivering software solutions for SMB and enterprise customers in the commerce and payments spaces for platforms. Having started his own business, and having worked at startups and companies such as Intuit, Visa, and PayPal, Ritesh understands the needs of merchants and has successfully implemented easy to use and delightful solutions for millions of businesses worldwide.

Nitu Walker leads enablement, evangelism, and activation for Commerce Services at Adobe. She has over 10 years of experience in sales, commerce, payments, and partnerships, including collaborating with internal and external stakeholders to drive product value and beneficial relationships. Immersed in the eCommerce ecosystem, Nitu enjoys working with sales teams, partners, and merchants and is passionate about creating awareness around the impact that key commerce business features can have on their growth.

Commerce is evolving into an agentic era, where intelligent systems guide shoppers with adaptive, personalized experiences. With Adobe Commerce and Magento OS at the center, businesses can harness agentic commerce to anticipate customer needs, streamline journeys, and enable seamless checkouts. Explore how merchants can unlock growth, deepen loyalty, and prepare for the next wave of digital shopping. [X]

Redefining Enterprise Commerce: Adobe’s SaaS Evolution in Action open_in_new

Igor Miniallo open_in_new
Principal Enterprise Architect, Adobe

[X] Igor has been working for Magento / Adobe Commerce for the last 13 years. He is passionate about commerce and robust architecture.

Explore the evolution of Adobe Commerce from a traditional PaaS model to a modern, cloud-native SaaS architecture and get an inside look at the journey that led to the development of Adobe Commerce as a Cloud Service (ACCS) and Adobe Commerce Optimizer (ACO) - two transformative, multi-tenant SaaS solutions designed to meet the demands of enterprise commerce at scale. We will discuss the strategic and technical motivations behind this shift, the architectural decisions that made it possible, and how this new model enhances agility, scalability, performance, and operational efficiency - and this evolution is critical for businesses. [X]

Attention as Currency open_in_new

Maris Skujins
Chief Growth and Revenue Officer, Scandiweb

[X] Coming Soon

Attention as Currency explores how attention has become the most valuable resource in eCommerce, shaping every click, swipe, and purchase decision. With panelists from high profile industry giants, and Scandiweb, this session reveals how vastly different organizations capture and convert attention into engagement, loyalty, and measurable business outcomes. Attendees will learn why attention is the new currency in digital commerce, how cultural storytelling, community trust, and short-form content strategies drive lasting impact, and the practical ways Magento and Adobe Commerce merchants can build “attention equity” to fuel growth in an increasingly crowded marketplace. [X]

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Daffodil - Build a Storefront That Connects to any Ecommerce Platform (Especially Magento) open_in_new

Damien Retzinger
Founder, Software Engineer, Graycore LLC

[X] Coming Soon

Magento developers know the pain of frontend projects: rebuilding checkout flows, re-implementing carts, and wrestling with performance—again and again. What if instead of starting from scratch, we had a modern Angular framework designed to work with Magento out of the box?

Discover
- Daffodil, an open-source storefront framework built for Magento.
- see how Daffodil maps directly onto Magento concepts—products, categories, carts, checkout, and authentication—while giving developers a clean, typed, and maintainable Angular architecture.

Key takeaways for Magento developers:
How Daffodil’s Magento driver translates Magento APIs into a consistent, frontend-friendly model.
How to spin up a full Magento storefront using Daffodil in just a few steps.
How this approach improves developer experience and long-term maintainability.
How Daffodil sets the stage for a future where your frontend can adapt if your backend changes—without rewriting your entire store. If you have ever wanted Magento frontend work to feel less repetitive and more modern, this session will show you how Daffodil can get you there. [X]

Beyond Transactions: Building Stronger B2B Communities with Adobe Commerce open_in_new

Steven Singer
CIO, Julius Silvert

[X] Coming Soon

Success in B2B commerce depends on more than the ability to take orders. Companies must deliver high performance, scale operations efficiently, and build durable relationships with customers and partners. This session will examine how Adobe Commerce enables organizations to strengthen community ties, improve performance, and create long‑term value. Attendees will gain practical insights into strategies that sustain growth, enhance trust, and position their businesses for resilience in a competitive market. [X]

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Driving Revenue by Mastering Order Management in E-commerce open_in_new

Anuradha Ravi Senior Managr, Hanesbrands Inc

[X] Coming Soon

Order management is a critical engine behind successful e-commerce operations. When executed well, it not only streamlines fulfillment but also enhances the customer experience and drives revenue growth.

Explore how optimizing your Order Management System (OMS) can create a seamless path from purchase to delivery—building trust, reducing operational friction, and improving profitability.

Key Takeaways:
Customer Experience Starts with Great Order Management
Accurate inventory, fast fulfillment, and real-time updates create a smooth buying experience that builds loyalty and increases repeat purchases.
End-to-End Order Visibility
Track every order from placement through delivery. Integrated systems improve forecasting, minimize delays, and keep customers informed.
Handling Exceptions Proactively
Delays, stockouts, and address issues are inevitable. Learn how to manage them efficiently with automation and smart workflows to preserve customer trust.
Verifying Payments for Seamless Fulfillment
Payment confirmation is the first checkpoint in the order lifecycle. We’ll cover best practices to ensure accuracy, prevent fraud, and [X]

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon

Magneto Expert TBA

Selection is extremely competitive and this knockout session will be revealed soon!

[X] Selection is extremely competitive and this knockout session will be revealed soon